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Analytics Brain

Octane11 + Mutinex + Segment Personas — Attribution, Mix Modeling & Segmentation

⚠️ Analytics Brain reasons over the numbers you give it — it isn't connected to a live GA4/ad-platform data source, so treat every figure below as an AI estimate to validate against your real dashboards, not a measured result. Don't paste customer names, emails, or other PII here — it goes to a third-party LLM API for analysis.

Attribution Advisor

Paste your campaign data (channel, spend, conversions) and get an AI narrative on likely attribution and where to shift budget — an estimate to sanity-check against your real analytics platform, not a computed multi-touch attribution model.

MMM Advisor

Enter your budget allocation across channels to get an AI narrative on likely ROI and reallocation ideas. This reasons over the numbers you enter — it doesn't run a statistical marketing mix model (regression, saturation curves, adstock decay) the way a tool like Meridian or Robyn does.

Customer Segmentation

Describe your customers and get AI-generated segment profiles (4–6 personas) with characteristics and targeting recommendations.

Performance Analysis

Paste your marketing metrics and get AI analysis of what's working, what's not, and what to change.

Report Builder

Select your metrics and audience — the AI writes a complete narrative report ready to share.