Company Basics
The foundation. Every agent needs to know who you are before it can write or strategise on your behalf.
Company Name
Tagline — one line only
If you don't have a public tagline yet, write the sentence you'd use in a cold email intro.
What you do — explain it like you're talking to a smart friend
Twitter / X
Social profiles are used by the auto-fill scanner and competitive research agents.
Industry
Select industry...
SaaS
E-commerce
Agency
Professional Services
Healthcare
Fintech
EdTech
Real Estate
Manufacturing
Media & Publishing
Other
Company Stage
Select stage...
Pre-revenue
Seed
Series A
Series B
Growth
Enterprise
Approximate Team Size
Select team size...
1–5
6–15
16–50
51–200
201–1000
1000+
Primary Revenue Model
Select model...
SaaS subscription
Usage-based
Marketplace fee
Services / retainer
One-time purchase
Freemium
Advertising
Hybrid
Your Customer (ICP)
Who you're actually writing for. The more specific you are here, the better every agent performs.
Industry They're In
Their TOP 3 Pain Points — be ruthlessly specific
Pain 1 — Their biggest daily frustration
Pain 2 — The second-biggest problem
Pain 3 — The hidden, under-discussed pain
How They Describe Their Problem In Their Own Words
This is the most powerful input — agents use this voice to write copy that feels like it reads their mind.
What They Tried Before Finding You
The #1 Reason They Chose You Over Competitors
Their Biggest Fear About Switching Tools / Vendors
Positioning & Voice
How you show up in the market — and how you don't. This shapes every word agents write.
Your Unique Value Proposition
Complete the template: "We help [ICP] achieve [outcome] without [frustration]."
Voice & Tone — select all that apply
Professional
Casual
Direct
Warm
Technical
Provocative
Contrarian
Educational
Urgent
Calm
Bold
Humble
Things You NEVER Say
Agents will avoid anything listed here in all generated content.
Things Competitors Say That You Deliberately Don't
Competitive Landscape
Map your competitive world. This context lets agents position you sharply against alternatives — not just generically.
What Competitors Are NOT Doing That's an Opportunity for You
This feeds directly into Scotty's strategic brief generation — the gaps you name become opportunities we exploit.
Strategic Objectives
Where you're focused right now. Scotty uses this to prioritise which type of output makes sense for every brief.
What's Your #1 Focus This Quarter?
What Does Success Look Like in 12 Months?
What's Your Biggest Marketing Challenge Right Now?
What Content Has Worked Best for You Historically?
Even if it was accidental, tell us what has worked. Agents will bias toward those formats.
Channels That Drive Your Best Leads
SEO
Paid Search
LinkedIn
Email
Content / Blog
Partnerships
Events
Referrals
Social
Other