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CRO Lab

Conversion optimization, VWO-style testing frameworks, and landing page analysis that actually moves the needle

Powered by Claude Inspired by VWO · Optimizely AI · Unbounce
Optimization Brief
Intelligence Layer Active
Optimization Report
Describe your page or paste a URL, then click Optimize to get a hypothesis-driven CRO analysis with specific element changes and A/B test design.
What CRO Lab Does
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ICE-Scored Test Backlog
Every test idea ranked by Impact × Confidence × Ease. Always know which test to run next.
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Statistical Significance
Real z-test calculator with sample size estimates, p-values, and MDE — not guesswork.
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Revenue Impact Modeler
See what a 15% CR lift actually means in monthly revenue before investing dev time.
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7 Cialdini Trigger Audit
Full psychological trigger audit — scarcity, authority, social proof, and 4 more, all checked against your page.
Conversion Tools
Statistical Significance Calculator
Two-proportion z-test · 95% confidence level
ICE Scoring Matrix
Impact × Confidence × Ease · prioritizes your test backlog
Test Idea Impact Conf. Ease ICE
Revenue Impact Modeler
See what a conversion rate lift means in actual revenue before you invest dev time