The quality of your output is determined by the quality of your upstream thinking.
Take 10 minutes here to save 10 hours of iteration later. Every field matters.
What are you trying to create?
The Strategic Case — most important section
What's changed in the market, with competitors, or with your audience that makes THIS the right moment? Not "we need content" — what specific shift creates the opportunity?
What are competitors NOT saying, NOT addressing, or doing poorly? How does this content occupy territory they've left open?
Paste signals from Market Pulse, customer quotes, sales call observations, or search data that tell you this direction will resonate.
Not "better written" — differently positioned. What specific angle, take, or insight makes this worth publishing vs. adding to the noise?
The desired outcome, not the deliverable. Describe the shift you want to create in their thinking or behaviour.
Generate Strategic Brief
Claude synthesises your inputs with competitive radar, market pulse signals, and Business Brain into a full actionable brief — including campaign ideas.
Auto-Brief reads Business Brain + Radar + Pulse and writes the entire brief without you filling in every field.
Assign to Agents
Select which agents should work from this brief. The brief will be pre-loaded in their context.
Click an agent button to open it with this brief pre-loaded.
Generated Brief
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Your brief will appear here
Fill in the strategic case on the left, then generate your brief. The more specific your inputs, the sharper your output.