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Outreach Generator
Generate personalised outreach for pipeline prospects using AI
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Sales Strategy
AI-generated go-to-market and prospecting strategies tailored to your target market
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Compliance Centre
EU, UK and US legal framework for compliant B2B prospecting

🇪🇺 GDPR (EU)

Applies when prospecting businesses or individuals in EU member states.

  • Identify your lawful basis (legitimate interest for B2B)
  • Complete a Legitimate Interest Assessment (LIA)
  • Inform prospects of data processing at first contact
  • Provide easy opt-out in every message
  • Respect data subject rights (access, deletion, portability)
  • Do not transfer data outside EU without adequate safeguards
  • Maintain records of processing activities (Art. 30)

🇬🇧 UK GDPR & PECR

Post-Brexit UK data protection law mirrors EU GDPR with additional ePrivacy rules.

  • Legitimate interest is the standard basis for B2B cold outreach
  • PECR applies to electronic marketing — include opt-out in every email
  • Business emails (role-based) have more leeway than personal emails
  • Inform prospects who you are and how to opt out at first contact
  • Honour opt-outs promptly and maintain a suppression list
  • Do not transfer data outside UK without adequacy decision or safeguards
  • ICO registration required if processing personal data commercially

🇺🇸 CAN-SPAM (US)

US federal law for commercial email. Applies to all commercial messages to US recipients.

  • Accurate "From", "To" and subject line — no deceptive headers
  • Clear identification as a commercial message
  • Physical mailing address in every email
  • Opt-out mechanism clearly visible in every email
  • Process opt-outs within 10 business days
  • Do not sell or transfer opt-out lists

🌐 General Best Practice

Universal principles that satisfy all three regimes and reduce legal risk.

  • Only use publicly available business contact data
  • Target role-based / generic emails (info@, contact@) over personal ones
  • Every email must clearly identify your business
  • Include a one-click unsubscribe in every message
  • Maintain and honour a suppression list across all outreach
  • Secure storage of all collected prospect data
  • Do not sell or share prospect data with third parties
📄 Legitimate Interest Assessment (LIA) Generator

Generate a formal GDPR Legitimate Interest Assessment document for your prospecting activity.

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